19 Top Natural and Organic Foundation Brands For Your Skin Type
Today’s women know shopping organic is so much more than farmer’s market fruits and vegetables. Indeed, more and more women are demanding that their cosmetics be formulated without synthetic or toxic ingredients. The market for organic makeup brands is exploding, with recent reports predicting the global natural cosmetics market size to reach a valuation of 48 BILLION dollars by the year 2025.
Beauty companies are heeding the call for cleaner, more natural makeup. However, simply labeling beauty products “organic,” “natural,” or “non-toxic” can be confusing and even misleading for even the most savvy beauty shoppers.
Here are two essential tips to help you shop for the best organic and natural makeup products:
1. Look for Certified Organic Products
The USDA defines certified organic as foods that are “ grown and processed according to federal guidelines addressing, among many factors, soil quality, animal raising practices, pest and weed control, and use of additives.” Simply put, any product labeled organic certifies that the natural ingredients were grown and harvested in compliance with USDA guidelines.
If purchasing beauty products that honor the organic farming and harvesting process is important to you, be sure to shop for cosmetics with an official organic certification seal. While the USDA does not directly regulate the organic certification of personal care products, there are private organizations that conduct their own testing and standards assessments to determine whether a beauty product is organic.
For example, Quality Assurance International (QAI) provides organic certifications for the cosmetics and personal care industry. An QAI organic certification requires the product contain at least 70% organic ingredients to be deemed Certified Organic. There are other private organizations working to certify cosmetics as organic, but each company’s standards for certification will vary.
Bottom line: if organic makeup is your top priority, look for a Certified Organic seal on the label.
2. Organic is not the Same as Natural or Non-Toxic
Here’s one thing to keep in mind while shopping for cosmetics: marketing buzz words like “organic,” “natural,” and “non-toxic” are not interchangeable. Remember the term “organic” refers to how natural ingredients are farmed and harvested. Many beauty brands offer cosmetics with natural, non-toxic ingredients that are free from harmful chemicals and toxins, even without organic certification. For women looking to ditch toxic or synthetic ingredients in their beauty products, shopping “organic” may not be as important as discovering products featuring “natural” and “non-toxic” ingredients.
When shopping natural makeup brands, be sure to read the product label carefully. The ingredients are listed in order from highest to lowest percentage present in the product itself. You can decide which natural, organic or non-toxic ingredients are most important for your skin and your values.
Now that you’ve been schooled on marketing buzz and ingredient labels, it’s time to shop! Here are our picks for 19 of the best natural, organic and non-toxic foundations for you to try:
Best Organic and Natural Foundation Brands
100% Pure | ||
Juice Beauty | ||
Alima | ||
Ilia | ||
Au Naturale | ||
Zuii Organics | ||
Lavera | ||
W3LL People | ||
Kjaer Weis | ||
Vapour Organic Beauty |
Antonym Skin | ||
Coola | ||
Honest Beauty | ||
PUR | ||
EVXO | ||
Fitglow | ||
Better'n Ur Skin | ||
RMS | ||
Kosas |
Best Organic and Natural Foundation Brands
100% Pure | |
Juice Beauty | |
Alima | |
Ilia | |
Au Naturale | |
Zuii Organics | |
Lavera | |
W3LL People | |
Kjaer Weis | |
Vapour Organic Beauty | |
Antonym Skin | |
Coola | |
Honest Beauty | |
PUR | |
EVXO | |
Fitglow | |
Better'n Ur Skin | |
RMS | |
Kosas |
1. 100% Pure Fruit Pigmented Healthy Skin Foundation
A full coverage foundation with powerful natural ingredients, the 100% Pure Fruit Pigmented Healthy Skin Foundation features Aloe vera extract, antioxidant-rich oils, and oil-absorbing rice power that nourishes skin while preventing free-radical damage.
A unique combination of superfruits and rice powder blends seamlessly to hide skin’s imperfections, eliminate shine, and reduce the appearance of dark circles and hyperpigmentation.
100% Pure Fruit Pigmented Healthy Skin Foundation comes in 9 different shades and includes SPF 20 protection to prevent sun damage and premature aging.
Pros:
- A full coverage foundation
- Provides SPF sun protection
- Features natural, cruelty-free ingredients
Cons:
- Not Certified Organic
- Expensive
- Thicker formula does not blend easily into some skin types
2. Juice Beauty Phyto-Pigments Flawless Serum Foundation
Busy women on the go need multitasking makeup, and Juice Beauty’s Phyto-Pigments Flowless Serum Foundation fits the bill. This foundation combines the flexibility of light to medium buildable foundation coverage with a built-in anti-aging serum.
Bonus points for saving time and money on your skin care routine!
With 11 shades to choose from, this naturally formulated foundation works day to night, helping to reduce the appearance of fine lines and wrinkles.
The Juice Beauty Phyto-Pigments Flawless Serum Foundation is formulated without parabens, silicones, artificial dyes or fragrances, and is pesticide-free.
Pros:
- Foundation and age-defying serum in one.
- Flexible, buildable coverage
- Features natural, vegan, and cruelty-free ingredients
Cons:
- Not Certified Organic
- More limited shade range
- May settle into fine lines and wrinkles
3. Alima Pure Pressed Foundation
This lightweight pressed powder foundation features a proprietary Rosehip Antioxidant Complex to help promote skin’s hydration and to combat dark circles and age spots.
With ingredients such as milled rice and mica, this weightless foundation provides light to medium coverage and a smooth matte finish.
The Alima Pure Pressed Foundation is conveniently packaged in a refillable compact and comes in a wide variety of 17 shades to match cool, neutral, and warm skin tones.
Pros:
- Convenient, refillable compact design
- Flexible, buildable coverage
- Features natural, cruelty-free ingredients
Cons:
- Not Certified Organic
- Not a full coverage foundation
- May apply unevenly to some skin types
4. Ilia Sheer Vivid Tinted Moisturizer
Ilia’s Sheer Vivid Tinted Moisturizer is perfect for women wanting that easy-breezy no-makeup makeup look.
Equal parts moisturizer, foundation, and sunscreen this semi-sheer formula goes on smoothly, providing light coverage that blurs skin’s imperfections and leaves skin soft and glowing.
Featuring a botanical blend of Aloe vera, avocado oils and green tea extract, skin feels softer and more hydrated with every application.
The Ilia Sheer Vivid Tinted Moisturizer comes in 6 different shades and works for all different skin types, including sensitive, acne-prone skin.
Pros:
- Sheer, hydrating coverage
- Provides SPF protection
- Features natural, cruelty-free ingredients
Cons:
- Not Certified Organic
- Not recommended as a full coverage foundation
- Formula is thick and may be difficult to apply evenly
5. Au Naturale Zero Gravity C2P Foundation Stick
The Au Naturale Zero Gravity Creme to Powder (C2P) Foundation Stick combines easy application with buildable foundation coverage and a weightless finish.
Featuring a soothing combination of meadowfoam seed, castor, and lavender oil and boosted with vitamin E, this easy to apply stick foundation nourishes and soothes skin whether applied for spot treatment or medium coverage.
The Au Naturale Zero Gravity C2P Foundation Stick is available in 15 different skin tone shades.
Pros:
- Convenient stick foundation
- Perfect for travel
- Features natural, vegan, cruelty-free and some organic ingredients
Cons:
- Not Certified Organic
- Does not provide full coverage
- Not a lot of product for the price
6. Zuii Organic Certified Flora Foundation
This full coverage foundation features all-natural, Certified Organic ingredients for weightless yet flawless coverage.
Its vegan, cruelty-free formulation includes Calendula extract and Aloe vera to provide all-day moisturizing and hydration, along with vitamins E and C to help prevent the signs of aging and fine lines.
The Zuii Organic Certified Flora Foundation is a vegan, cruelty-free makeup that comes in 17 different shades to easily color match your skin tone - and is vegan and cruelty-free.
Pros:
- Certified Organic
- Easy to Color Match to Skin Tone
- Features natural, vegan, and cruelty-free ingredients
Cons:
- Expensive
- Does not provide full coverage
- May apply unevenly to skin
7. Lavera Natural Liquid Foundation
Lavera offers a smooth, long lasting liquid foundation that evens skin tone and covers flaws and blemishes.
This foundation features organic Jojoba and Argan oils to boost skin’s hydration and softness.
The anti-aging properties of vitamins A, C, and E help to rejuvenate skin’s texture, reduce fine lines and wrinkles, and restore your skin’s youthful appearance.
The Lavera Natural Liquid Foundation comes in 4 different shades and is dermatologically tested for sensitive skin.
Pros:
- Long wearing foundation
- Dermatologically tested for sensitive skin
- Features natural, vegan-friendly, gluten-free and some organic ingredients
Cons:
- Not Certified Organic
- Very limited shades available
- Contains coconut oil – may clog pores
8. W3LL People Narcissist Foundation
The W3LL People Narcissist Foundation features a creamy formula in a convenient stick design, perfect for on-the-go applications and touch ups.
This certified organic foundation comes in 8 shades and features a unique combination of Safflower oil, beeswax, Soybean oil, Aloe vera, and green tea extract to boost skin’s hydration and provide smooth, flawless coverage.
The W3LL People Narcissist Foundation is formulated with all-natural, non GMO ingredients and is gluten-free.
Pros:
- Certified Organic
- Perfect for travel
- Features fragrance-free, cruelty-free ingredients
Cons:
- Does not provide full coverage
- Does not blend easily into skin
- Limited shades available
9. Kjaer Weis Cream Foundation
Kjaer Weis Cream Foundation is a CCPB Certified Organic foundation with 95% of its agriculturally derived ingredients supplied by organic farms in Italy.
The creamy texture provides easy to blend and buildable coverage with a semi-matte finish for all skin types.
The formula features natural ingredients such as sweet almond seed and coconut oil to nourish and moisturize skin, along with Jojoba seed oil to promote skin’s elasticity and combat signs of aging.
The Kjaer Weis Cream Foundation comes in a beautiful silver refillable compact – simply pop a foundation refill into your compact for a more sustainable approach to makeup.
Pros:
- Certified Organic
- Sustainable, refillable compact design
- Long-lasting coverage
Cons:
- Expensive
- Contains coconut oil – may cause breakouts or clogged pores
- May settle into wrinkles and fine lines
10. Vapour Organic Beauty Luminous Foundation Stick
Reveal your skin’s inner glow with the Vapour Organic Beauty Luminous Foundation Stick.
Formulated with all-natural botanicals, this high performance foundation provides flexible, buildable coverage for a light to medium finish.
The foundation stick allows for easy touch ups and is ideal for women who travel.
The Vapour Organic Beauty Luminous Foundation Stick is formulated with Jojoba and avocado oils to hydrate skin, shea butter to condition skin, and scented with natural essential oils.
Pros:
- Certified Organic
- Sustainable, refillable compact design
- Long-lasting coverage
Cons:
- Expensive
- Contains coconut oil – may cause breakouts or clogged pores
- May settle into wrinkles and fine lines
11. Antonym Skin Esteem Liquid Foundation
Antonym Skin Esteem Liquid Foundation is a Certified Organic luxury foundation that blends easily into skin, creating skin with a luminous satin sheen.
An Ecocert Certified Natural and Organic cosmetic product, this long-lasting foundation features hyaluronic acid to boost skin’s hydration, shea butter to soften skin, and Jojoba and Sweet Almond oil to help retain your skin’s moisture and promote elasticity.
The Antonym Skin Esteem Liquid Foundation comes in six different shades.
Pros:
- Buildable coverage
- Features Certified Organic ingredients
- Gluten Free and Cruelty-free
Cons:
- Expensive
- Not full coverage
- Limited shades available
12. Coola Rosilliance Organic BB+ Cream
Boost your skin’s natural beauty and healthy glow with Coola’s Rosilliance Organic BB+ Cream.
A tinted moisturizer formulated with 70% organic ingredients, this mineral based SPF 30 formula provides lightweight coverage for a gorgeous sun-kissed look.
The Coola Rosilliance Organic BB+ Cream comes in three shades and features a proprietary rose stem cell blend to promote your skin’s overall health and protect against environmental impurities.
This tinted moisturizer also features Acai oil to restore damaged skin cells, and plankton extract to reduce dark spots and blemishes.
Pros:
- Provides SPF protection
- Lightweight coverage
- Features Certified Organic ingredients
Cons:
- Expensive
- Very limited shades available
- Not full coverage
13. Honest Beauty Everything Cream Foundation
Infused with deeply moisturizing ingredients like vitamin E and Jojoba oil, the Honest Beauty Everything Cream Foundation provides smooth blending and flexible coverage at an excellent price point.
With 16 shades to choose from, this foundation provides medium-to-full skin coverage with a seamless, lightweight finish for a variety of skin tones.
The compact packaging is perfect for travel and on-the-go applications. The Honest Beauty Everything Cream Foundation is free from artificial fragrance and is cruelty free.
Pros:
- Lightweight, buildable coverage
- Excellent price
- Features natural, cruelty-free ingredients
Cons:
- Not Certified Organic
- May not be suitable for sensitive skin
- Does not blend easily into dry skin
14. PUR 4 in 1 Pressed Mineral Makeup Foundation
Available in an impressive 26 different shades, the PUR 4-in-1 Pressed Mineral Makeup Foundation provides flawless coverage for every skin tone.
This powder compact foundation is travel-friendly and mess-free. This foundation features a blend of naturally brightening Waltheria Extract and PUR’s top-secret Ceretin Complex, a proprietary blend of ceramides to hydrate skin with a gentle retinol to promote anti-aging.
The PUR 4 in 1 Pressed Mineral Makeup Foundation is clinically proven to balance uneven skin tone, firm skin’s appearance, and reduce the look of fine lines and wrinkles.
Pros:
- Lightweight, buildable coverage
- Four makeup products in one
- Features natural, gluten-free, cruelty-free ingredients
Cons:
- Not Certified Organic
- Not recommended for oily skin
- May appear streaky or patchy after hours of wear
15. EVXO Peek-A-Boo Organic Liquid Mineral Foundation
Looking for a Certified Organic, full coverage foundation to smooth over your skin’s problem areas?
Look no further: the EVXO Peek-A-Boo Organic Liquid Mineral Foundation is designed to even out skin tone while promoting your skin’s natural beauty.
This foundation provides full coverage and goes on smoothly, blending in perfectly to achieve a second-skin look. Featured ingredients include gluten-free vitamin E, Thyme and Chamomile to soften and soothe dry skin.
With 11 shades to choose from, the EVXO Peek-A-Boo Organic Liquid Mineral Foundation is perfect for women seeking an organic, gluten-free makeup option.
Pros:
- Formulated with Certified Organic ingredients
- Buildable coverage with a lightweight feel
- Features all natural, gluten-free, and cruelty-free ingredients
Cons:
- Requires a lot of product to achieve full coverage
- Pump makes getting product out messy and uncontrolled
- Strong fragrance
16. Fitglow Beauty Vita Active Foundation
Featuring a powerful mix of superfoods and essential vitamins, the Fitglow Beauty Vita Active Foundation provides a health-conscious way to nourish and refine skin.
This vegan, plant-based foundation features a blend of vitamin C, vegan hyaluronic acid, seaweed and beta-carotene to boost your skin’s natural collagen production and diminish dark spots caused by sun damage and hyperpigmentation.
The Fitglow Beauty Vita Active Foundation comes in 9 different shades to suit a variety of skin types and is silicone and cruelty free.
Pros:
- Light to medium coverage
- Weightless feel
- Features natural, organic gluten-free, and cruelty-free ingredients
Cons:
- Not Certified Organic
- Expensive
- Does not blend easily into dry skin
17. Better’n Ur Skin Mineral Foundation
The Better’n Ur Skin Mineral Foundation is an all-natural, Certified Organic product with buildable light to medium skin coverage and a gorgeous matte finish.
This vegan foundation features a unique ingredient combination of Aloe vera, rice powder, Olive oil, and a botanical blend of Oregano, Thyme, Rosemary and Lavender to soothe red, irritated skin and hide imperfections and fine lines.
The Better’n Ur Skin Mineral Foundation comes in 12 different shades and is proudly made in the USA.
Pros:
- Certified Organic
- Light, buildable coverage
- Features natural, vegan, gluten-free, and cruelty-free ingredients
Cons:
- May clog pores on sensitive skin
- May settle into pores and fine lines
- Contains fragrance
18. RMS “Un” Cover-Up Foundation
Cream Foundation features a creamy, soothing texture that provides phenomenal blending ability and coverage.
With natural ingredients such as Jojoba and Buriti oil, this foundation hydrates skin, improves skin texture, and protects skin from free radial damage.
With 16 different shades to choose from, the RMS “Un” Cover-Up Foundation works for almost every skin tone to promote flawless, glowing skin.
Pros:
- Flexible, buildable coverage
- Works for all skin types
- Features natural, non-GMO, gluten-free, and cruelty-free ingredients
Cons:
- Not Certified Organic
- Expensive
- Contains coconut oil – may cause breakouts
19. Kosas Tinted Face Oil
For women craving a simple morning makeup routine, look no further than the Kosas Tinted Face Oil.
This weightless foundation acts like a moisturizer – simply apply to fingers and massage into your face for easy, buildable coverage.
The combination of botanical oils helps to even skin tone and conceal imperfections.
The Kosas Tinted Face Oil comes in 16 shades and blends seamlessly into every skin tone with its self-adjusting pigmented color, leaving skin feeling smooth and velvety soft.
Pros:
- Lightweight texture
- Light to medium coverage
- Features natural, gluten-free, and cruelty-free ingredients
Cons:
- Not Certified Organic
- Oil-based foundation may not work for oily skin
- Not full coverage
FAQs
Q. When shopping online, how do I choose the right foundation shade for my skin?
A. To shop for the right natural foundation online, you need to understand your skin’s undertones. Whether your skin is cool or warm toned is important to finding the right foundation shade. Start by considering what neutral colors flatter you most. If you look good in bright whites stark blacks, you are cool toned. On the other hand, if you look good in off-white, cream, and brown/tan shades, you are warm toned. Another way to determine your skin tone is whether you tan or burn when in the sun. Simply put if you tan, you’re warm toned. If you tend to burn, your cool-toned.
When in doubt, reach out to the beauty brands and ask for help. With a couple of emails or DMs and photo of your makeup-free skin in natural lighting, the brand experts can help you select the right foundation shade for your skin tone.
Q. Do brands allow you to return foundations that don’t work out?
A. Good news: most cosmetics brands and stores offer a flexible return policy if you’re not satisfied with your natural foundation. For example, Sephora offers a free returns for a full refund for any cosmetics returned in person within 30 days of purchase. Different return policies may apply for purchase that require return shipping. Before you buy, be sure to check the specific return policies.
Choose your next natural and organic foundation
Shopping for natural, organic makeup has never been easier! With a little patience and some basic labels education, you can discover a variety of incredible organic, natural foundations to suit your skin type, your lifestyle, and your values.
Now It's Your Turn
Now I’d like to hear from you:
What do you think about these organic and natural foundation brands?
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Either way, leave me a quick comment below to let me know.