Is Revolution Beauty a Cruelty-Free Brand?

Is Revolution Beauty London a Cruelty-Free Company?

When it comes to cosmetic products, the term “cruelty-free” refers to any cosmetic product that has not been tested on animals. However, the term “cruelty-free” is not regulated by the US Food and Drug Administration and is not a formal, legally-defined term.

Revolution Beauty (formerly Makeup Revolution) is a UK-based makeup and skincare company that stands for the values of inclusivity, diversity, and disrupting outdated beauty perceptions. The Revolution Beauty website states that the company’s products “are always PETA-certified cruelty free, never tested on animals and are 76% vegan, and growing.” According to the PETA website, Revolution Beauty is a certified cruelty-free brand.

Is Revolution Beauty Vegan?

Keep in mind cruelty-free cosmetics are not the same as vegan cosmetics. The term “cruelty-free” refers to cosmetics that have not been tested on animals. Cosmetics with the “vegan” label are cosmetics formulated without any animal-based ingredients. However, products with a vegan label may still include non-animal derived ingredients that were tested on animals, such as synthetic dyes, fragrances, and preservatives.

The Verdict: Revolution Beauty London IS a cruelty-free company.